About Us


Heartstrings has a very simple mission: We provide guitars to Veterans and actively serving military members and their families so that they may integrate music into their recovery.  95% of all donations go directly to purchasing guitars for Veterans and actively serving military members. Music helps heal hearts and provides a new focus in life. There are six strings on a guitar, five strings represent each of the five branches of the military, the sixth string is the “Heartstring” which represents the family or loved ones of military members.

We want to be able to provide the tool and inspiration that can lead to the beginning of their journey. So far, we have been able to provide thousands of guitars to those in need. We’ve worked with the VA music programs that are in need of instruments. We’ve also participated in the Salute to the Troops, put on by the Gary Sinise Foundation, where we were able to give over 100 wounded warriors each a guitar. With your contribution, we will be able to reach even more of these warriors and give them another weapon in their arsenal to help them fight through their recovery. We aren’t going to stop until every one of these heroes gets their own guitar, but we need your help to make it happen.

In return receive a meet and greet with the Artist they have selected. During the meet and greet fans will be given an autographed guitar. An additional guitar will be given to a Veteran or Child on behalf of the Artist and Fan.


Guitars Donated


Children Helped


Veterans Helped


Heartstrings Founder

Rowan Pickering

Owner / CEO

Rowan started in the entertainment industry when he was 15 years old opening for National Acts like Reba, Brooks & Dunn, Toby Keith and many more. He launched Pickering Entertainment in 1997 as a corporate entertainment company and has owned the Event Team since 2004. Most recently Rowan has been delighting crowds at larger venues such as NASCAR, Barrett Jackson,  World Series and various local and national events. Known by many as the "Charismatic Cowboy", Rowan has impacted many companies with memorable team building experiences through the years with a focus on Charity. From guitar builds for veterans, bike builds for children and even dog house builds for dogs he has amerced himself into helping those in need. He also is hugely involved with several events for charity and non-profit groups that focus on helping children, women’s groups, veterans, and animal organizations. He has been recognized by several communities and been awarded multiple times for his charitable contributions, work and dedication.
HeartStrings Foundation was created because of his dedication to helping others, giving back to the community and his huge love and appreciation for music. Merging all of these he created another way to "Help Heal Hearts that need Healing". His philosophy in life "If we have the ability to help someone then it is our duty to do so"!!!
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Shawn Ward


Shawn Ward has been a Corporate America business consultant and motivational speaker for the past 15 years. Growing up in a small oil town is West Texas he used music as an outlet to see the world and escape everyday life. This created his lifelong connection with music and its effects on the heart. He has formed very special bonds with many music artist over the years because of his genuine love and appreciation of music and the artistry behind it. In his spare time he is out promoting live music, helping artists book concerts and appearances, song writing, and working with several charitable organizations as an emcee and event organizer. He also works with many of the local music and concert venues to help them increase support of the artists performing. He has a huge understanding of the power of music and it’s healing powers. Music and hearts both have beats and the two working together can create the most amazing healing power.


Chris Booher


You will most likely see Chris on-site either managing the success of your event or as the Emcee.

Chris has been in the Special Events Industry longer than he wants to see in print. He joined the ET team last year and has proven that his experience and knowlegde has been a great asset to our team. You will most likely see Chris on-site either managing the sucess of your event or as the Emcee. He is also responsibe for the furture leaders of our company as he trains our Event & Lead Staff.

We've got a lot of good karma to share

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