About Us

MUSIC HEALS

Heartstrings has a very simple mission: We provide guitars to Veterans and actively serving military members and their families so that they may integrate music into their recovery.  95% of all donations go directly to purchasing guitars for Veterans and actively serving military members. Music helps heal hearts and provides a new focus in life. There are six strings on a guitar, five strings represent each of the five branches of the military, the sixth string is the “Heartstring” which represents the family or loved ones of military members.

We want to be able to provide the tool and inspiration that can lead to the beginning of their journey. So far, we have been able to provide thousands of guitars to those in need. We’ve worked with the VA music programs that are in need of instruments. We’ve also participated in the Salute to the Troops, put on by the Gary Sinise Foundation, where we were able to give over 100 wounded warriors each a guitar. With your contribution, we will be able to reach even more of these warriors and give them another weapon in their arsenal to help them fight through their recovery. We aren’t going to stop until every one of these heroes gets their own guitar, but we need your help to make it happen.

TEAM

Heartstrings Founder

Rowan Pickering

Owner / CEO

Rowan started in the entertainment industry when he was 15 years old opening for National Acts like Reba, Brooks & Dunn, Toby Keith and many more. He launched Pickering Entertainment in 1997 as a corporate entertainment company and has owned the Event Team since 2004. Most recently Rowan has been delighting crowds at larger venues such as NASCAR, Barrett Jackson,  World Series and various local and national events. Known by many as the "Charismatic Cowboy", Rowan has impacted many companies with memorable team building experiences through the years with a focus on Charity. From guitar builds for veterans, bike builds for children and even dog house builds for dogs he has immersed himself into helping those in need. He also is hugely involved with several events for charity and non-profit groups that focus on helping children, women’s groups, veterans, and animal organizations. He has been recognized by several communities and been awarded multiple times for his charitable contributions, work and dedication.
HeartStrings Foundation was created because of his dedication to helping others, giving back to the community and his huge love and appreciation for music. Merging all of these he created another way to "Help Heal Hearts that need Healing". His philosophy in life "If we have the ability to help someone then it is our duty to do so"!!!

TEAM

Aaron Profile

Aaron Pickering

Owner / Vice President

Music has been a part of the Pickering family for generations. Aaron and his dad would spend hours in front of the record player, picking apart each album. When he wasn’t playing or listening to music, he was dressing up in his Dad’s camo uniforms, pretending to be an Airman, just like his dad. Aaron began his military career back in 2001 as an Airborne Radar Technician on the E-3 AWACS. He spent the early years of his career in support of counter narcoterrorism operations in South America, and the Global War on Terror in Middle East. In 2008, Aaron began flying on the MC-12 Liberty as one of the initial cadre members selected to develop and employ the new intelligence aircraft. After leaving the Air Force in 2011, he continued serving as a military contractor, where he flew in support of Special Operations Forces around the world. During his travels, he always used music to remind him of home, family and friends. No matter how chaotic the world was around him, music was always there to calm everything down. When the opportunity came around to dedicate his life to the Heartstrings Foundation, he jumped on it. This really is a dream for him, where he’s able to stay in the fight and combine his passion for music with his deep gratitude for our veterans.
chrus

Chris Booher

EVENTS MANAGER

You will most likely see Chris on-site either managing the success of your event or as the Emcee.

Chris has been in the Special Events Industry longer than he wants to see in print. He joined the ET team last year and has proven that his experience and knowlegde has been a great asset to our team. You will most likely see Chris on-site either managing the sucess of your event or as the Emcee. He is also responsibe for the furture leaders of our company as he trains our Event & Lead Staff.

We've got a lot of good karma to share

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